By including social media in your application you will win on all fronts:
• Your event becomes viral when the participants share statuses, photos and videos on Linkedin, Twitter, Facebook or Instagram.
• You form a committed community involved in the same event. Here’s some foolproof advice: come up with an easy-to-remember hashtag before the event and use it in all of your visuals. The attendees will memorize it and add it to their posts.
• The participants of the event become interconnected and see their neighbors differently: “Oh, that’s the joker from Twitter!”