COFACE chose Magency to stimulate discussions among a group of 1300 people

Read an interview with Laetitia Brossette, International Communication & Events Manager for COFACE

For what kind of event did you turn to Magency?

We were preparing the 19th COFACE Conference for 1300 participants when we decided to introduce digital interactivity for the very first time.

In your opinion, what were the advantages of using the Magency Solution for you as the organizer of the event, as well as for your participants?

Magency helped the audience to wake up and express themselves in front of the people who were on the stage.

From an organizational point of view, it was important for us to ensure that every one of the 1300 attendees would be able to participate and that the connection would be reliable.
Magency allowed us to equip each participant with an iPad connected to the Magency application and they set up a local network to make sure everything would work smoothly.

Magency were able to customize a certain number or elements at the very last moment. For example, on the day of the event, when the attendees were already in the room, we decided to add some strategic content for the organization of the conference.

We were also able to transmit information in multiple languages on many screens at the same time, which allowed us to adapt our content for everybody’s understanding.

What is your overall impression after a day of using the Magency Solution?

I think that in the near future the event industry, especially the conference industry, will not be able to do without interactivity.

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