A refreshing collaboration: Coca-Cola and Magency to redefine how people make meetings.
Discover the interview of Kenny De Mulder, Learning And Development Manager at Coca-Cola European Partners
What challenges and objectives led you to look for a solution?
The challenge for Coca-Cola European Partners (CCEP) was to make the Induction Day more interactive. The Induction Day at CCEP helps between 30 to 70 new starters joining CCEP to improve sales skills & engagement.
In the feedback from participants, the interactivity was always called out as one of the highlights of the day. Without a solution, we would have been challenged by the business to come up with a way of making the day more interesting.
What was most important to you when evaluating your options?
We didn't just want someone to present some slides, we wanted participants to actively interact during the session.
One of the most important aspect was the offline availability of the content via the Magency Box.
The stability of the solution was very important to us, as well as the support in case something went wrong.
What did Magency help you do? What results did you observe?
Magency helps us involve participants during the sessions, making them think actively about certain
aspects of our business instead of just being fed facts and numbers.
We plan to use Magency to roll out this program in even more countries.
"People feel engaged, it literally changes the day from boring powerpoint presentations to interactive participation."
-Kenny De Mulder, Learning & Development Manager, Coca-Cola European Partners.
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