Planning Recurring Events? Customized Event Technology Is the Way to Go

But do they really work when you need to make recurring presentations or events unique?

That’s where out-of-the-box solutions fail — big-time.

Instead, you need to add unique customization to conferences and events.

What if the event has some of the same people in the audience every time? Or your event needs change?

What will you do with the stodgy, rigid technology then?

Without customization, you’re sure to lull attendees into a deep sleep — instead of revitalizing and engaging them in your message and intent.

Customized technology

With the right technology, you’ll encourage audience interaction in every meeting that you plan.

Here are some considerations when choosing event technology that you can customize to your needs.

1. Creating unique global events.

Deploying recurring global conferences requires careful consideration — and lots of customization options.

There are cultural differences that you must take into account every time you plan for an event — and your technology needs to follow suit.

For example, when cultural inclinations don’t naturally lend themselves to having attendees answer questions, you should be able to tailor the event app to adjust the format of a Q&A session based on the willingness or not to share opinions.

Another way to plan a successful global event with respect to cultural norms involves creating personalized surveys, generated on the openness to give feedback.

With customizable technology, you’ll also have the option to translate content or provide a translator to individuals who need one.

2. Adjusting to every conference.

As your events take place across the globe or at different times of the year, your event technology should easily let you adjust the conference materials to reflect the change in location, time of the year or unique group/audience.

With customizable colors and icons, you can change the look and feel of each event — and your event app will reflect that adjustment.

White-label service is critical, allowing you to create a standalone app that’s branded with your company’s look and feel.

3. Letting the audience dictate content.

If you listen to the audience, you can use the mined data to determine the conference content.

But only if your event technology is customizable will you be able to make the adjustments, creating unique, interactive presentations.

Are there opportunities for the audience to provide feedback? Use a question wall. The presenter can pose a question to the audience, who then enters their answers into the event app. A question wall fills with the answers, revealing the most-popular answers through the ability to like. You can then use this information to direct the presentation and to respond to issues or concerns as they arise.

Solicit feedback from attendees by asking them to fill out a survey at the end of the workshop. But don’t rely on boring paper-and-pen surveys. Instead, use a customizable event app feature like a word cloud or “pin it” (where attendees can place a pin on a map, showing their votes for the next event’s location or meeting topic).

Then, use the data to generate ideas for relevant seminars and workshops or the focus of the next event or meeting. In this way, you give attendees some skin in the game — gaining input into and control over their learning opportunities.

With a customizable event app, you’ll get the audience invested in the process, taking a more committed and engaged role in the event, getting more out of workshops and seminars, and ultimately, looking forward to getting out of the office and into the classroom.