A successful training is defined by its ability to accomplish three things: engagement, retention, and application. And at its core, the purpose of magic is identical; it’s about capturing the attention of an audience, reinforcing messages, and creating a lasting impression.
Four years ago Founder and CEO of Magency, Vincent Bruneau, was working as a corporate tech illusionist, connecting brand messages to their customers through magic on tablets. Numerous clients voiced disappointment in their ability to both innovate and engage their classroom trainings like tech illusion. Bruneau knew that if he could bring “magic” and digital to these live experiences, his clients could begin to see a strong Return on Engagement.
Hence, Magency was born, the company creates training applications encouraging interaction, collaboration, and content retention in the training classroom. The goal of the technology has never just been about creating a functional application, but rather about surfacing emotions, the main principle of magic.
Vincent Bruneau, CEO & Founder @Magency
“A magician’s expertise comes from creating discussions, capturing attention… They are strategic in their ability to convey messages through magic,” said Chief Marketing Officer at Magency Digital, Sacha Guyon. “It’s all about making content more captivating.”
A study from North Carolina State University found that trainers should structure their courses to promote collaborative environment (active learning), in order to improve learning gains. However, a majority of learning systems still focus solely on eLearning, where there are few interactions going on between the trainees and the trainer.
Magency’s digital solution allows for an infinite number of interactions between the trainer, trainees, and training content, helping clients to achieve successful trainings. The solution also provides assessment, allowing clients to see their Return on Investment, as well as evaluate group and individual progress.